Phase 2 of SSA12 has begun...
The SSA12 entrants are readying themselves for the next phase of the awards programme: the customer survey. The survey goes live on 1 May, and will include more than 140 products from over 100 entrants.
It is this survey of genuine end-users of business software that decides the finalists – and eventual winners – of SSA12...
The survey closes on 30 June, and the shortlists will be announced mid-July – watch this space!
"This was the first awards I'd been part of where the judges were customers – delivering their judgement on actual services provided. And it was possible to hear, from the hollering in the room, just how much victory meant to the chosen few..."
Alastair Campbell, SSA11 guest speaker
"We are proud to support these awards, which recognise and reward excellence in the UK business software industry, and provide a reference for organisations that are looking to purchase new software applications."
Charles Ward, COO, Intellect
"You can use SSA12 as a platform to encourage direct, first-hand, honest feedback from your customers. After all, win or lose, your customers are the most important judges of what you do."
Tom Dunkerley, Managing Director, Sift Media














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